Who Wins The Sports Nutrition Retail Battlethe Vitamin Shoppe Or Gnc
Functional CPG Strategist | Retail Nerd | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Rust Belt Native | Futurist |
*Disclaimer – I am not a stock analyst and anything stated in this article should not be construed as advice or be viewed as anything more than personal opinion. I do not own The Vitamin Shoppe or GNC Holdings and have no insider information. This article is written from the viewpoint of being a CPG management consultant that focuses mostly on the categories of dietary supplements and functional food & beverage.
The Vitamin Shoppe vs. GNC…King Kong vs. Godzilla…in the world of dietary supplements, these are the two biggest pure-play brick and mortar retail partners. For decades, the goal of any dietary supplement company was to land one or both of these accounts. These accounts were the North Star of your sales strategy and you built your product development map and marketing initiatives towards creating sales velocity at these locations.
International Operations – GNC Wins
International Brand Equity – GNC Wins
Private Branded Profits – GNC Wins
Cost Structure – GNC Wins
Overall Thoughts – Competition, Shifts, and Outlook
If this is a zero-sum game, I have to go with GNC but things change fast in this environment and I could see a number of lifelines being extended to either party to really make one a winner over another.
Health And Fitness In Todays World
Health and fitness are a huge focus in todays world. In the United States, it has to do in part with the rising obesity problem. After all, when being overweight is something of an epidemic, people will try to push back against it in whatever way they can manage. However, thats not the only reason health and fitness are such a huge focus.
Theres also the fact that peoples diets have gotten much, much worse over the past few decades. Food production companies have worked harder to ensure that they can make fat, salt, and sugar incredibly cheap. This, in turn, causes more and more food to contain fat, sugar, and salt. It doesnt take long before a person winds up gaining weight.
Even if one doesnt gain lots of weight, they still tend to have poor nutrition. Weight gain is not the end all, be all of being unhealthy, after all. Even if a person is relatively thin, they might still be incredibly unhealthy. This is why so many people decide to ensure theyre getting proper nutrition by making sure that they take a variety of vitamins. If a person is managing to eat a healthy diet, they may not need extra vitamins and supplements. But since so few people are capable of getting a well-balanced diet, vitamin and supplements become incredibly important.
Gnc Gains As Buyout Rumors Of Vitamin Shoppe Resurface
Over the past few quarters, the health and wellness retail chain, GNC Holdings Inc. GNC has recorded a significant sales dip resulting in a continuous downtrend in its shares. However, the rumor to take over its rival and multi-channel specialty retailer Vitamin Shoppe, Inc. that has been doing the rounds for quite some time, has provided a slight impetus.
Accordingly, yesterday, with GNCs sudden cancellation of an appearance at the Jefferies 2016 Consumer Conference , the hope of the merger to materialize soon has resurfaced, driving shares of the company up by 2.63% at closing.
The Vitamin Shoppe buyout story first buzzed in immediately after the companys earnings call in the last quarter. GNC had announced that in response to its continuous sales dip, its board of directors had commenced a wide range of strategic and financial alternatives to increase shareholder value. The review emphasized potential value-maximizing alternatives such as partnerships and other value-creating collaborations, or a potential sale of the company among many other probable strategies. These initiatives came as a major boost for investors, resulting in an immediate 7% rise in share price on May 2.
Zacks Rank & Key Picks
Currently, GNC Holdings has a Zacks Rank #4 . Better-ranked medical stocks are Baxter International Inc. BAX, Herbalife Ltd. HLF and Boston Scientific Corp. BSX. All the three stocks hold a Zacks Rank #2 .
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Are You Looking For A Vitamin Or Health Supplement Store Near Me
Unfortunately, after shopping around I realized quickly that finding the proper supplement store near me is not always as simple as it looks like since not all shops are created equal. This fact is made even harsher by the fact that so many vitamin supplement shops near me would rather sell you a product than to help you maintain your health. This is why I consider buying vitamins from the right vitamin store near me is essential if I want to ensure Im getting the best for my body. This means you too need to make absolutely certain that youre buying vitamins from the right store.
Who Could Benefit From Using Gnc
Few people wouldnt find anything they need at GNC. No matter what your health needs are from supplementing missing nutrients from a vegan diet to starting your first couch-to-5K GNC has something in stock that could help.
GNC does have a little more in stock for athletes than the average person. About half of the websites catalog is dedicated to athletic goods, including:
- Protein powders, bars, and mass gainers
- Pre-workout supplements, muscle builders, and thermogenic supplements
- Probiotics and appetite control products
- Meal replacements and ketogenic diet-friendly snacks
While youll be able to find any supplement youre looking for, GNC does not focus on organic products or holistic health like other vitamin retailers. That said, anyone who wants or needs a supplement or some additional help bolstering their workout routine or diet will find everything they need at GNC.
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Gnc Vs Vitamin Shoppe
Compare GNC versus Vitamin Shoppe for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 164 employees and customers of GNC and 25 employees and customers of Vitamin Shoppe.
Vitamin Shoppe’s brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Vitamin Shoppe. Their current market cap is $156.41M.
Why Is Gnc Closing
In statements posted to its website, GNC said the business had been under financial pressure for the past several years but the COVID-19 pandemic created a situation where we were unable to accomplish our refinancing and the abrupt change in the operating environment had a dramatic negative impact on our business.
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Researching Online For A Natural Vitamin Store Near Me
You may be interested in searching online for vitamin stores in your area and see what pops up. You may also decide to look in the Yellow Pages for your local area and look through their listings of businesses. This way, you will have the opportunity to compare prices between different vitamin stores and decide which one is the best for you. If you need help finding a specific vitamin, the Internet is a great resource for getting information about vitamins. Online you will be able to find details about vitamins, such as where they come from and what makes them unique. It is easy to use an online search engine to find websites that list various vitamins and supplements, as well as their effects. When searching for vitamin stores online, you should look at the websites that offer the vitamins and supplements.
Which Is Better Gnc Or Vitamin Shoppe
We would say that The Vitamin Shoppe and GNC are equally good and reputable companies. Both have many locations and are very popular among customers. The same can be said about their online stores, which both sell high-quality supplements at low prices.
While you can find a wide variety of different vitamins at the store, they may not carry certain vitamins that are necessary for certain situations, such as the treatment of anemia. Some companies provide specific vitamins for various ailments, such as arthritis, while other companies may not offer the right type of vitamin for the ailment.
If you want a natural vitamin store or one that is less expensive, you should check out some of the smaller ones. These are your best bet if you are looking to buy vitamins from a reputable company at a lower price.
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Knowing Whats Worth Paying For In Vitamins
- Read in app
WHEN I stock up on ibuprofen , I typically buy a 500-count bottle of a store brand like Kirkland or Rite Aid. After all, ibuprofen is ibuprofen. Each pill costs me about 3 cents or only one-third the cost of 9-cent Advil.
Yet, when it comes to vitamins which I take only when I feel run down I turn to name brands like Centrum or Nature Made. My thinking has been: Why mess around with quality when it comes to the essential ABCs?
But now that Ive done some research, I might soon change my vitamin-buying ways. Read on to find out why.
Americans love vitamins. About half of adults take a daily multivitamin, according to industry data. And according to some theories, the economic downturn has inspired them to fortify themselves by swallowing more.
Sales over the last decade had been growing by about 4 percent annually. But this year, as more people are taking their health into their own hands, perhaps hoping to stave off doctor bills, vitamin sales are expected to grow by 8 percent to a total of $9.2 billion, according to Nutrition Business Journal, a market researcher and publisher.
About 42 percent of shoppers purchase their vitamins at natural and specialty retail outlets, like GNC and Whole Foods, according to the journal, while only 23 percent take the discount approach and buy their bottles at supermarkets and club stores. The other 35 percent buy through mail order or from a health care provider.
Heres how to get the most vitamin for the least money.
How Does Gnc Mega Men Compare With Other Multivitamin Brands
MultivitaminGuide.org offers comparison between the GNC Mega Men multivitamins and of all major vitamin supplements available on the market.
Some of the unique aspects of this guide include comparison of the GNC Mega Men multivitamins with 100 other vitamin supplement products, including popular brands such as One-A-Day, Equate, Kirkland, Shaklee, Nature Made, NOW Foods, Melaleuca, Puritans Pride, Herbalife, TwinLab, and Walgreens.
The information on this site is the culmination of over 6 years of scientific research and analysis. Each of the reviewed products is evaluated against 4 key parameters, such as composition, bioavailability, potency and safety. Then each supplement is assigned a score from 0 to 10, which enables you to easily compare the effectiveness of different brands.
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What Is The Best Vitamin Company To Buy From
When searching for the best place to buy vitamins online, keep in mind that the prices and quality of online vitamin companies can vary greatly. Most natural vitamin stores offer only organic vitamins as their primary source, but many online stores have websites that feature a variety of different vitamins. You will find brands of vitamins from many different companies. The important thing is to read reviews, look at the ingredients list, and make sure that the company you are purchasing from is reputable. What is a vitamin store? A vitamin store is simply a place where you can buy vitamins and supplements. It is not necessary to have a doctors prescription to purchase vitamins. When you shop for your vitamins at a vitamin store, you will likely be able to find most of your vitamins at the same place. Vitamins are generally categorized into categories such as B-complex vitamins, Vitamin C, Iron, Omega 3s, Fish Oil, and more. Buying vitamins online or in person may seem complicated at first, but there are some simple guidelines to follow when you decide where to buy your vitamins.
Visiting The Best Vitamin And Supplement Store Near Me
If you have never visited a natural vitamin store, you might be surprised at the difference. Natural vitamin stores are not the same as drugstores. You will find that there are many different types of vitamins that are sold in natural vitamin stores. The staff will tell you about the different types of vitamins, and they will even recommend which ones you should buy. They can also give you information about what vitamins help with certain conditions, such as allergies and heart disease.
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Perk And Benefits Score At Gnc Vs Vitamin Shoppe
Employees at GNC rate their Perk and Benefits Score a 38/100, with Operations and Marketing as the two departments that rate their experience the highest.
Employees at Vitamin Shoppe rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest.
Perk and Benefits Score
Where Can I Find Cheap Multivitamins
The best place to find cheap multivitamins is to look at large volume suppliers like Costco and Sams Club. These stores offer massive amounts of discount vitamins and supplements at prices lower than what you would normally pay for them. Costco.com has thousands of different brands of vitamins and supplements available at deep discounts which are not available anywhere else. They also have samples available of many of the vitamins that you order as well as the chance to try out new products before you buy them in bulk.
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Science Of Gncs Supplements
GNC isnt afraid of using science to create their products but obscures their findings from their catalog. It is difficult to find any specific information they use to formulate or recommend supplements and other health products. While theres a little bit in the item description of each product, its often little more than buzzwords, such as protective antioxidant vitamin provides immune support. This tells you very little about what the supplement does or how it might interact with other medications or supplements.
Even external guides like GNC4U limit how much they share upfront. If you want to know more, we suggest heading to the Health and Wellness section of the Learning Center blog. Here, there are honest breakdowns with scientific information about different vitamins, minerals, and supplements. The articles include information about:
- A products role in the body
- What it does for our health
- Recommended daily allowance and adequate intake levels
- Foods high in the vitamin or mineral
- How to tell if youre getting enough of a substance without lab testing
These articles have their sources clearly laid out through footnotes and citations, and all sources are easy to back up.
Cpg Strategist: The Future Is Bright For Gnc The Vitamin Shoppe
Related tags:Gnc, ,
Joshua Schall, MBA, President, J. Schall Consulting recently presented at Probiota Americas to discuss the changing retail environment for probiotics and prebiotics.
Afterward we caught up with Schall to talk about the current retail landscape and the overall outlook for sports and active nutrition in the post-pandemic world.
Because both of those brands, GNC and Vitamin Shoppe, are very different, they have different customer personas in terms of who they go after. Even though they do have some crossover, I don’t think they’re as much of main competitors as a lot of people may assume. So I think they can carve out those niches a lot stronger there and focus on their brand a lot more and hopefully be able to find their people, find their tribe, said Schall.
Looking ahead, Schall said he expects the futures of both GNC and the Vitamin Shoppe to be brightif they can give customers a reason to keep coming back.
I think the most important thing is where each day, they can’t get complacent. And they have to really say, This is why you come and spend your dollars with me because there’s so many substitutes in the market today,” said Schall. “You can go to Walmart, you can go to Amazon. You can go anywhere to buy these supplements now. So, why shop with those retail brands? I think that is really where they need to focus and if they do, it’ll be great next 12 to 18 months.
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Which Gnc Multivitamin Is The Best
When youre looking for the best health and wellness supplements, a multivitamin should be at the top of your list. Not only is every GNC Mega Men ® and Womens Ultra Mega® multivitamin complex created with the vitamins and minerals you need to live well, theyre also clinically proven to make you feel better.
Find A Vitamin Shoppe Location Near You
You define your best self. We help you achieve it. Thats what The Vitamin Shoppe® is all about.
From experiences that inspire, to state-of-the-art innovations in healthy solutionsSince 1977, The Vitamin Shoppe® has been leading the charge, so you can be better than yesterday. Our knowledgeable Health Enthusiasts® are here to offer encouragement along with unsurpassed knowledge and expertise to deliver a highly personalized experience thats tailored to you.
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Whatever your goals, weve got the fuel to reach them. And now, its easier than ever to stay on track with AUTO DELIVERY, so you never miss a thing. Plus, you get a 10% discount on every subscription AND free shipping*.
Were here to nurture the hearts, minds, and bodies of anyone on a journey to take control of their wellbeing. But were so much more than just vitamins.
At The Vitamin Shoppe®, you’ll find supplements, proteins, weight-management items, aromatherapy products, organic, non-GMO goodness, natural beauty and skin support, and all the rest of your best-self supplies! But we’re still growing. You can count on us to make sure you stay on top of the newest trends and hottest products to help you strive for better.
Because your only competition is who you were yesterday.
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