How To Sell Supplements On Your Website
You can start selling supplements on your website by following these 5 steps:
Now, when it comes to designing your website, you must ensure that it is mobile-friendly. I know it might seem obvious, but it’s actually an area that many new supplement brand owners tend to overlook. Think about how you browse and shop on the Web these days – are you looking at sites on a desktop computer or on your smartphone? Chances are it’s the latter.
What Are The Established Online Food Drug Mass Outlets For Selling Supplements
In addition to the established online sellers covered above, you may also want to consider FDM or Food Drug Mass outlets for selling dietary supplements like the ones listed below:
You can also explore online stores like:
- Walgreens
- eVitamins
Challenges With Selling Supplements Online
Before selling, you should be familiar with how to:
- Meet stringent labelling and advertising requirements
- Satisfy complex legal rules
- Ensure your products are seen as safe, reliable and effective
Selling internationally
To sell internationally you will likely need a multitude of product formulations specific to certain countries, such as:
- Different labels – the rules on labelling can vary hugely from what needs to be highlighted
- What needs to be in a certain language
- Government warnings, if applicable
- What font size to use
Be prepared to thoroughly research the legalities of your target market before spending money on:
- Whole products
They might not meet legal requirements or even make it past customs clearance, so its better to know beforehand.
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The Latest Supplement Industry Trends
The supplement industry as a whole continues to outperform many others. This is true not only regarding the sale of supplement for people, but also for pets.
It seems that every year, new types and forms of vitamins and supplements are introduced into the market place.
Whether it be gummy vitamins for kids or energy shots for adults, there is always something new coming out, often times in high demand.
“Supplement Sales are Estimated to Top 150 Billion Dollars by 2020.”
With such a vast variety of vitamins and health supplements to choose from, it’s no wonder that the supplement industry continues to grow. As such, this affords both small and large companies to jump into the market without fear of too much competition.
With the popularity of private label brands being accepted by consumers wishing to save a few dollars, and the relatively low start-ups costs, successful new entries into the supplement market are becoming more and more common.
Submit A Qualified Invoice From A Supplement Manufacturer Or Distributor
Amazon wants to make sure youre getting your supplies from reputable sources. The invoice copy you submit must include the following components:
- Your name and address is an exact match with whats listed on your Amazon seller account.
- The invoice is dated within 180 days from the date you applied to Amazon to sell in the gated dietary supplement category.
- 10 or more product units were purchased.
- The name and address of the manufacturer or distributor are included.
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Summary Of Types Of Nutritional Supplement Products You Can Sell
- Multivitamins
- Dietary supplements
- Accessories
Now that you have an overview of supplement types, you can start deciding which types to sell on your online store. Several of these types fit well into the same niche. For example, multivitamins, specific vitamins, and natural remedies go well together if you want to sell supplements for general health. If your preferred niche is workout supplements, that would include pre-workout, recovery, and muscle growth at the very least, and possibly also fat burners and meal replacements. No matter what niche you choose, accessories are great as well.
Setting Up Your Selling Account
One of the first hurdles to selling on Amazon is setting up your Professional Selling Account. Getting approved to sell supplements is one of the toughest categories on Amazon. A few years ago it was pretty easy to start selling supplements but because some sellers were selling poor-quality supplements Amazon has started cracking down.
In 2017 Amazon started charging a $3,000 fee for anyone selling in the supplement category. This fee was meant to add another obstacle in order to deter so many low-quality supplements from flooding their market. Its just another reason to consider selling supplements on Amazon a serious business instead of an easy get-rich-quick scheme.
Youll also need the right paperwork to get your products approved. You should be able to easily acquire the necessary documents that Amazon asks for from your manufacturer. Again these requirements are to help improve the category as a whole.
Amazon is one of the most popular places to sell supplements but that doesnt mean its the best or only place. Before you get too far into the process of becoming an Amazon seller take into account the different fees youll need to pay to become a seller, for each listing, etc. Make sure that you can price your supplements competitively and still have a profit at the end of the day after all your expenses.
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How To Sell Supplements On Instagram
With over 500 million active Instagram users sharing 250 million stories every single day, Instagram has become the 2nd most popular platform in terms of daily usage. If your target audiences age is between 18-29, might work out for you! Why? Because today’s youth loves Instagram!
Here are a few tips that might help:
Choosing The Right Nutritional Supplement Supplier
Whether you decide to dropship or stock products yourself, you need to find a good supplier to source your nutritional supplements from. Your choice of supplier should be based on a few different factors. Product quality is crucial, as well as the ingredients used remember, you want to avoid banned or illegal substances. If you’re interested in a specific supplier, also check for any bonus services they offer, like white label supply , dropshipping, custom packaging, and more.
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What Problem Are We Solving
We have covered some of this in the previous section around determining our niche, but I wanted to explore it with you in little more detail here as it is such a critical influence in attracting people to your site. Think about your own search behaviours when you are online I would hazard a guess that most searches you do are in order to solve a problem. These can be in a number of ways such as:
Your goal here is to determine just what problem/s you are trying to solve for your readers. This may be one problem that spans your site or differ for each post that you write. For example, if you have chosen supplements for women for your niche, then problems might be:
- Supplements for weight loss
- Supplements for menopause
- Supplements safe for pregnancy etc.
In these cases, women would be searching for those topics based on having a problem and needing a solution. Your site would outline and review the best options for them.
- Pre workout
- Building lean muscle
- Building bulk muscle etc.
Provide Plenty Of Information And Support
In the supplements and health market, there are a lot of questions. People look to get advice, support and understand more about each product.
Consider making information readily available for them to read, make your contact details easy to find, consider adding live chat to your site and prepare to give helpful advice.
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How To Sell Supplements On Facebook
With over 2 billion people using Facebook, every day, its obvious that every supplement brand owner wishes to advertise on this platform. To , you need to first set-up your business page and then leverage all the features!
- Focus on not over-promising the health benefits of your supplements.
- Aim to get page likes first. Use a campaign to create a following for your page.
- Create half a minute videos about your supplements with Facebook Live. It plays automatically when people see your video post and helps you get more followers.
- Build trust and create attractive offers that are visually appealing and hard to resist.
- Tell story.
Know How You Will Bottle And Ship Your Product
Though many vitamins and supplements are fairly durable and will not break apart under normal use, its important to think about what might happen when thousands of bottles are stacked on a truck one on top of the other or when they are taken over railroad tracks on their trip across the country to the buyer. Before you start shipping your product, make sure youve done everything you can to keep it pristine during storage, transport, and delivery. For example, for tablet or pill form supplements, cotton inside the bottle is a great choice.
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Would You Use It
Last, but most certainly not least, think about the product you are about to sell and ask yourself whether its something you would use yourself. If not, it may be worth your time to consider why and to choose a different product, even if its a different vitamin or supplement. For example, if youre selling a product designed to support healthy weight loss but you wouldnt take it because you arent overweight, ask yourself what would happen if you were. Would you feel confident in taking your product knowing how its made, stored, and handled? If so, then the public will agree with you.
Vitamins and supplements are fantastic for many common problems people face, from digestive issues that can cause a great deal of discomfort to the natural process of aging. If you want to get your break in this industry, be certain that you consider the five things above before you sell your first bottle and youre sure to build a successful business that you can be proud of.
Start Creating And Start Selling
Now that you know how to sell nutritional supplements online, it is time for you to get your website started and creating content that will bring your future customers to your website.
Just a note on websites. Just because you have created an article on the website doesnt mean that you will instantly start seeing sales. It does take time to gain authority with your website before Google, Yahoo and Bing will start ranking your articles where they can be found in searches.
A website is like starting a new business, and that takes time to be established. If you continue to create good content and are able to help your readers, in a few months you should start seeing your traffic increase along with your sales increasing.
The great thing about having a website, is there are no closed hours of operation. The internet is up and running every day, all day, and content that you are creating today can be earning you money for many years to come. It is also a business that can earn you money while you are on vacation and even when you are sleeping.
Learn how to create a successful website for selling nutritional supplements online today by going through the free training that Wealthy Affiliate provides. Click on the link below to see if Wealthy Affiliates training can help you make your dreams come true.
Good luck with your new business and thanks for reading.
~Marla
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At The End Of The Day Selling A High
There are several platforms other than Amazon through which you can market and sell your supplements. But at the end of the day, it all boils down to a good quality supplement. Your marketing efforts will pay off if your consumers find value in your product! It is always suggested to hire a competent contract manufacturer to help you get through every step of the way.
NutraScience Labs has 120+ years of experience in the nutraceutical industry, offer competitive price quotes and lead times, and delivers unmatched flavoring and production capabilities. Weve helped over 2,300 brand owners create high-quality dietary supplement products and now we want to do the same for you! Call to speak with one of our production specialists or send us your request to receive a free manufacturing price quote!
References:
S To Start Selling Supplements Online
1. Research Popular Supplements
Research top supplements and sellers on Amazon, eBay, and Google. Tools like Jungle Scout and Google Trends are a great way to zero in on growing trends and opportunities for success.
2. Create a Logo/Brand
Create a logo/brand that stands out and represents you. The internet is full of products in every niche. Therefore, if you want to make your product stand out, you have to do something very creative and unique which catches the potential clients and customers eyes.
3. Design a Label that can Stand Out
Every individual wants the product they use to be something different. Therefore, you need to create a professional as well as a stylish label so that it catches the attention of the fitness individuals as most of the individuals who are fitness freaks look for modernity and uniqueness in the products they use.
4. Create a Website & Accounts to Sell on Marketplaces
You need to have a website of your supplements so that the customers can visit your website and provide deals to the customers to buy your products. There are many eCommerce platforms that are easy to set up and simple to use which allow you complete control over the buying process. Amazon and eBay are great marketplaces to sell supplements online.
5. Promote Your Supplements
6. Start Curating an Audience
7. Add New Products as You Grow
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Four For Selling Nutritional Supplements Online
There are many types of nutritional supplements that you can sell online. Here are a few that you can choose from:
- Multivitamins
- Muscle Growth Supplements
- Workout Recovery Supplements
Your niche should be specific like either meal replacements or workout supplements, but many supplements could be grouped within each of these categories. Many times when someone is new to creating a website, they are providing too broad of information and not specific enough to a certain category.
Being more specific with your website, will help you rank higher in search engines like Google, at a quicker rate.
Rise Of Vitamins & Supplements
Supplement sales are soaring on Amazon as shoppers prioritize their health and wellness needs, especially in recent years. Vitamins and supplements are primarily purchased to target any number of physical and mental consumer health needs immunity, weight management, skin and hair health, stress, anxiety, sleep improvement and so much more. And as customers increasingly look for ways to improve their overall internal health, they are looking to Amazon as a way of both researching and purchasing their vitamins and supplements. In fact, Amazon captures 77% of all vitamin and supplement sales in the US .
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Choose What Wholesale Vitamin Product You Will Sell
Once youve taken the time to get acquainted with the requirements for selling on Amazon, you need to choose a product. If you already have a product that you are selling elsewhere, you should double-check that it is Amazon-compliant. Not all products will be. If it is, great! If not, then you may want to consider building out an additional product or product line.
At this stage, its helpful to know what kinds of products are on the market. Look into whats available on Amazon. Are there certain types of products that seem to do better than others? What does their branding look like? Can you find any discernible reason that one product is more successful than another? Answering questions like these can help you in choosing your own products.
It is also important to consider your target audience at this stage. You will be marketing to a specific audience depending on what kind of product you sell. For companies that sell mens workout supplements, they will market those differently than a womens multi-vitamin, for instance. Make sure you take some time to determine your audience and strategy when determining your product.
